According to global e-commerce data, nearly 70% of users leave a site without completing the purchase after adding items to their carts. Traditional "You left items in your cart" emails are no longer effective enough. AI brings Personalized Persuasion Strategies into play.
How Does AI Understand the Reason for Abandonment?
- Shipping Costs: If a customer closes the page after seeing the shipping fee on the checkout page, a newads.ai digital assistant sends a temporary "Free Shipping!" discount code via WhatsApp within an hour.
- Lack of Trust or Information: For a customer who spent a lot of time on the product page but abandoned at checkout, an answer to a FAQ or a highly praised review of the product is included in the follow-up message.
- Price Sensitivity: A user with a high cart value who historically only purchased during sales can be offered an instant, small percentage discount for the items in their cart.
Reaching the right customer, through the right channel (e.g., WhatsApp), with a message that refutes their specific reason for leaving, increases cart recovery rates by up to 40% compared to traditional methods.
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